The pandemic that has hit Indonesia in the past two years has been a very challenging period for the business world. PT Kota Satu Properti Tbk (SATU) as an issuer in the property and tourism sector is trying to optimize the company’s strategy by making efficiency in management and operations. The company’s net loss in semester 1 – 2021 was recorded at Rp. 4,831,335,034,-. From existing data, the company’s net loss in the same period the previous year was Rp. 9,656.360,242,- thus the net loss of the company decreased by +/-50%. The decrease in the company’s net loss was contributed by, among others, the decrease in the company’s operating income from Rp. 14.8 Billion to Rp. 6.3 billion or a decrease of Rp.8.55 billion.
Finance Director of PT Kota Satu Properti Tbk Hanna Priskilla revealed that the management carried out an efficiency strategy on all fronts in order to survive through the pandemic.
“remember that the pandemic lasted longer than expected, we are trying hard to reduce unnecessary expenses and optimize existing resources as part of anticipating a prolonged pandemic period. The decrease in losses of up to 50% is the result of hard work from all levels of employees, management, and support from all shareholders and stakeholders. I believe this achievement can be an encouragement for us to be able to work and be better in the future, “said Hanna.
Through an innovative and measurable development strategy, PT Kota Satu Properti Tbk is optimistic that the company’s business prospects in the future will be even better. Moreover, the government supports through several stimulus provided, including the extension of the Free VAT, the ease of applying for a mortgage, a reduction in the income tax rate on luxury residences from 5% to 1%, as well as the Employment Creation Law policy that provides various ease of requirements for investment. In addition, the development of Ungaran and Semarang Regency as rapidly developing service and industrial cities can affect the increase in property needs.
Amaya Home Resort as one of the properties that has been owned and developed by SATU has become a favorite housing in the city of Semarang because it has various advantages that other housing does not have, such as a mountainous atmosphere with cool and fresh air, very strategic access because it is located in the toll exit Ungaran, and has a design concept and resort facilities. In addition to complete housing facilities such as a club house, swimming pool, broadband internet, one gate system, CCTV and 24-hour security, Amaya Home Resort also has Amaya Care services such as housekeeping, laundry, repair of water/electrical installations, gardening, to design and maintenance. interior and exterior renovation of the house which is certainly very pampering for its residents.
“Since 2020 until now, we have continued to grow even in the midst of a very challenging COVID-19 pandemic. We are also gradually completing various company commitments to Amaya consumers in the form of handing over houses and building facilities. We have also planned the development of new land for housing, with a cooperation system through several parties to maximize growth with existing capital and resources. Meanwhile, for PT Kota Satu Persada which is a subsidiary of PT Kota Satu Properti Tbk, we are currently preparing several system and business development plans which are planned to be launched at the end of 2021 until semester 1 – 2022. This is a management effort to ensure an increase in revenue and profitability for 2022 and in the next years,” say Johan P. Santoso, as the President Director of PT Kota Satu Properti Tbk.