Various efforts who Semarang city government made to mitigate the impact of the Covid-19 pandemic have produced encouraging results. The number of new Covid-19 cases in Semarang City has decreased dramatically in recent months. Even in October 19, PPKM in Semarang City had dropped to level 1. The decline in the PPKM level provided a breath of fresh air for economic actors in the provincial capital of Central Java.
As a hotel that is strategically located in the Simpang Lima area, Allstay Hotel Semarang is one of the business actors who have felt the positive impact of the decline in the PPKM level. Allstay Hotel Semarang’s revenue has shown a significant increase over the last 3 months. From August to October, Allstay Hotel Semarang’s revenue, which is one of the assets belonging to a subsidiary of PT Kota Satu Properti Tbk (SATU) continues to increase significantly. Recorded income in September 2021 Rp. 784,342,514,- or an increase of 50.34% from the previous month. Then last October again increased to Rp. 1,011,601,052,- or an increase of 28.97% from the previous month.
The decline in the level of PPKM in Semarang to level 1 is partly due to the hard work of the city government accompanied by good cooperation from various parties in the implementation of PPKM and the achievement of the vaccination program which has been recorded to have reached 105% for the first dose of vaccination (V1) and 80% for the first dose of vaccination. second (V2). Semarang Mayor Hendrar Prihadi targets the second dose of vaccination (V2) to be completed by the end of 2021. Shodik Purwanta as Hotel Manager of Allstay Hotel Semarang does not deny that the increase in hotel revenue is a direct impact of the decline in the number of new Covid-19 cases;
“The success of the vaccination program in the city of Semarang plus the reduction of PPKM to level 1 is very supportive in increasing the occupancy of hotels in the city of Semarang and its surroundings, including Allstay Hotel Semarang. It is hoped that in the future all community activities can return to normal so that hotel occupancy and prices can recover as usual,” said Shodik.
Shodik added that Allstay Hotel Semarang actively supports the prevention of the spread of Covid-19 by implementing strict health protocols in the hotels he leads.
“Even though we are at PPKM level 1, we don’t want to be missed in implementing health protocols for every visitor and all working employees. Starting from measuring body temperature for each visitor, it is mandatory to wash hands, use masks, maintain distance, spraying disinfectants in all hotel rooms and in each room before guests check in. All employees of Allstay Hotel Semarang have also been vaccinated twice to prevent Covid-19.” said Shodik.
Another hotel owned by PT Kota Satu Persada, namely Allstay Ecotel Yogyakarta, also experienced a significant increase in revenue even though the city of Yogyakarta was still at PPKM level 2. There was an increase in revenue from August to September of 38.90%, then September to October an increase of 61.90% . Even though Allstay Ecotel Yogya’s occupancy is not as high as Allstay Hotel Semarang, the income level for the last 2 months shows that the tourism climate in Yogyakarta has shown a positive trend.
Asked for his opinion on the tourism and hospitality business climate in particular, the President Director of PT Kota Satu Properti Tbk (SATU) Johan P. Santoso expressed his optimism.
“Although it cannot be said to have recovered, the trend of the tourism industry, especially hotels and MICE, has shown positive signs. I am sure that in 2022 – 2023 the tourism industry will recover as usual, even my estimates can exceed the period before the pandemic. Thank you to all ranks of the Semarang Municipal Muspida, especially the Disbudpar and Mayor Hendrar Prihadi who have worked hard both in preventing and handling Covid-19 cases in the city of Semarang for the good of all parties, “said Johan.
In addition to managing and owning two star hotels through its subsidiaries, namely in Semarang and Yogyakarta, PT Kota Satu Properti Tbk (SATU) also owns and develops housing strategically located at the Ungaran toll exit, namely Amaya Home Resort with a green and cool environment at the foot of Mount Ungaran. The company is currently also developing digital applications that can be a one stop solution for hotel, villa and boarding house owners in optimizing their profits and asset value.
“Problems from hotel owners usually revolve around two things, namely sales and operational control. With the application we have developed, hotel owners can optimize sales and hotel operations more efficiently. We leverage digital technology to provide solutions for hotel owners. November has entered the testing phase of the system at several hotels. We can’t open the name and details of the hotel application yet, just wait for the game date,” concluded
